As in Wednesday's lecture there is a never ending debate of who is influencing who? Does media change society or is media a direct reflection of it? Technology is constantly changing and irreversible just as we are, but if we don't change as much as technology does we will get left behind. Which brings me to another point of how my generation is influenced by the latest "trends" brought on by big media companies. In terms of hegemony,(which is the way a dominant group influences various groups such as politics, economics, and media) these big media companies are the ones who choose what they feel will grab the attention of the audience who in turn believe what is being watched is some how the right or cool thing to do. These ideologies ,that are purposely altered to attract a certain age group, are seen on a day to day basis and can have a negative and positive effect on society. On the other hand, society plays a big role in what is popular right now for we can be somewhat of a muse and promoters to big media companies' products and/or shows.
For example, Jersey Shore is THE show to watch for my generation at the moment and it has caused an immense change in the way young adults dress and act. Before the show came out I had heard the term "Guido" before, but never quite understood what it meant, however, once the first season was over I assumed that's what a "Guido" was. Now everywhere I go I see a direct influence on how people dress and the slang they use such as "GTL" and "fist pumping" (even I catch myself saying them). Hegemony is applied here in terms of how a simple show of a group of people, who love to party, is altering how we view our lifestyles and selves. So in turn we change the way we think or act because we assume that this is the "in" thing to do at the moment.
http://www.youtube.com/watch?v=RaRcVT604_0
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