Sunday, October 10, 2010

Blog Post #5: Studio System

The studio system was how films were produced and distributed throughout Hollywood from the 1920s-1940s. Studio systems produce movie in their own lots with people under long-term contracts, and used vertical integration which means the studio handles all aspects of business. 

During this time star systems were created. Star systems was a way that studios used young actors (through contracts) to promote their films especially if that actor was popular among the public. This system cared more about the image/name that was being displayed rather than the acting. Soon these actors were associated with certain film genres such as Humphrey Bogart who was often in gangster films and with that in mind the studio tailored films that the audience would expect him to be in. As a result films made more money if certain stars were used for a genre they were more commonly associated with. 

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