Blog #10: Globalization

Globalization is way in which a vasts amount of people are interconnected through media outlets. These interconnections lead to new opportunities to exchange information, goods, ideas, etc. A good example of globalization is the internet and television.With globalization and its power to reach across many continents, comes a term known as glocalization which is an idea or concept that was used successfully in one place and is then adapted to another. For example, after the success of the TV show Pop Idol in the United Kingdom  its producers decided to adapt it for American audiences and renamed it American Idol which has proved to be one of the biggest and successful show to date.

Blog #9: Advertisements

COD: Black Ops

In the Call of Duty: Black Ops advertisement, it begins with a dominant looking woman holding and firing a gun, however we then see various types of people and among those Kobe Bryant and Jimmy Kimmel who are participating in this war zone which represents the game itself. This advertisement is powerful and persuasive in that it shows how many different people play from age, to gender, and even jobs. All these different people come together for one thing: to be the soldier within.

This ad has a social and humor appeal. Social appeals include aspects such as recognition, respect, involvement, affiliation, rejection, acceptance, status and approval. Humor appeals are used to simply grab the attention of the audience in order to achieve a certain point without overpowering the commercial itself. The social appeal was used in the advertisement with how random people are coming together to play the same game even if they are on different teams; a sense of togetherness and wanting to achieve the same goal is ever present. Moreover, the use of celebrities gives it the humor aspect because of the possibility that Kobe Bryant or funny man Jimmy Kimmel (who fires a bazooka that reads "proud noob") are playing the same game as regular people. Furthermore, another humor appeal is when the concierge who's phone is ringing while he's trying to take cover  still manages to pick it up and say "concierge". These two appeals are used to persuade the audience to buy the game because they will be participating in a social environment filled with different types of people they never knew even played the game and the use of humor and celebrity only furthers this persuasion.